Saad Ranginwala MD, Presenter: Nothing to Disclose

Alex Towbin MD, Abstract Co-Author: Author, Amirsys Inc Shareholder, Merge Healthcare Incorporated Consultant, Guerbet SA

The purpose of this exhibit is to demonstrate the benefits of using social media for a radiology department. In this exhibit, we will: 1) Provide an overview of social media and describe how social media can help to promote a department 2) Describe several common social media platforms and explain how each can be used to uniquely target a different audience 3) Discuss how analytics can be used to track the impact of these services and a department’s overall online presence

I. Social media as part of a departmental strategy    A. Reasons why a department should consider social media    B. Potential benefits of implementing a social media strategy benefits    C. Potential risks of implementing a social media strategy II. Common social media platforms and potential uses of each platform for a Radiology Department    A. Twitter    B. Facebook    C. Instagram    D. YouTube    E. Departmental blog III. Tracking the impact of your social media strategy    A. Online analytic tools    B. Social media specific data points    C. Aggregate impact trackers  

http://abstract.rsna.org/uploads/2014/14015753/14015753_g5ph.pdf

Ranginwala, S, Towbin, A, Using Social Media to Help Promote a Radiology Department.  Radiological Society of North America 2014 Scientific Assembly and Annual Meeting, - ,Chicago IL. http://archive.rsna.org/2014/14015753.html