Judy Yee MD, Moderator: Research Grant, EchoPixel, Inc

Elliot K. Fishman MD, Presenter: Research support, Siemens AG Advisory Board, Siemens AG Research support, General Electric Company Advisory Board, General Electric Company Co-founder, HipGraphics, Inc

Susan D. John MD, Presenter: Nothing to Disclose

Whitney Fishman Zember MBA, Presenter: Nothing to Disclose

1) Understand the rationale for and growing value of increased personalization of patient interactions in diagnostic radiology. 2) Communicate patient-centered radiology principles to residents and other colleagues. 3) Identify different avenues, including traditional, digital and social media, to engage our patients.

Modern medicine has become so complicated and sub-specialized that patients and their families often are confused. Frequently patients are not even aware that a radiologist is providing important services or the nature of those services. Increasingly, patients are turning to the Internet for answers. In the current era of consumer-driven healthcare, patient portals, online health resources and social media, radiologists must provide personal and patient-friendly services and use a variety of means to connect with patients. This course will provide specific examples and strategies for harnessing the power of the Internet and social media to become more patient centered.

Yee, J, Fishman, E, John, S, Fishman Zember, W, Tweet This: How to Make Radiology More Patient Centered (Sponsored by the RSNA Public Information Committee).  Radiological Society of North America 2014 Scientific Assembly and Annual Meeting, - ,Chicago IL. http://archive.rsna.org/2014/14002188.html