N. Reed Dunnick MD, Presenter: Nothing to Disclose

Michael N. Brant-Zawadzki MD, Presenter: Nothing to Disclose

William T. Thorwarth MD, Presenter: Nothing to Disclose

1) Participants will appreciate the importance of understanding the culture of an organization. 2) Participants will understand that strategic planning will not result in a successful outcome if it is not consistent with the culture of the organization. 3) Participants will learn techniques that can help modify organizational culture and make it more effective in addressing new issues. (This course is part of the Leadership Track)  

Culture may be defined as the behaviors and beliefs of a social, ethnic or age group.   It is the set of shared attitudes, values, goals and practices that characterize the group.   Understanding the culture of our professional organizations is essential to effectively creating and implementing a strategic plan.   Each of us is involved in many organizations including private practice groups, multispecialty clinics, university departments and a variety of professional societies which are linked by common interests. These include a interests related to a specific geographic region, an anatomic organ system, or an imaging or therapeutic modality. They may also be connected to a common goal such as education, research, reimbursement, regulation, government affairs, or radiology administration.   The pace of change in our society is quickening.   This is true not only for communication and imaging technology, but also for the entire health care industry and the regulations that govern our behavior.  American medicine has been criticized for being too expensive and having only average quality.   Furthermore, a large number of unnecessary deaths have been attributed to medical error.   If our field is going to respond effectively to these many challenges, we must understand the cultures of our various professional organizations in order to enable them to better implement needed responses.

Dunnick, N, Brant-Zawadzki, M, Thorwarth, W, Change Management in Radiology.  Radiological Society of North America 2014 Scientific Assembly and Annual Meeting, - ,Chicago IL. http://archive.rsna.org/2014/11001894.html