In recent years, the benefit that is gained when radiologists interact directly with their patients has been the subject of increasing discussion. A variety of new developments within radiology - and in medicine in general - make this concept more relevant today than ever. As the issue of physician burnout continues to grow, for example, we begin to recognize that connecting on a human level with our patients can counteract stress by adding deeper meaning to our work. Other trends, such as value-based care, team-based delivery models and the rise of artificial intelligence each add, in their own ways, to a new rationale for radiologists to seek opportunities to reach out more directly to patients. While challenges remain - ranging from high case volumes to an RVU-based compensation system that de-incentivizes increased patient contact - it is in our best interests as radiologists to forge new, more beneficial relationships with those we serve. The key to progress is in changing our perspectives and approaches - toward patients, referring physicians and our own profession - and reimagining new ways of working together.